THE 10X SHIFT · ON-DEMAND PERSONAL BRAND INTENSIVE
You don't need to post more.
You need what you already know, have and do to work harder for you.
The full personal brand intensive with Kelly Lundberg. Nearly three hours of strategy, plus the 10X Personal Brand Workbook. Instant access, so you can start tonight.
For founders, experts and leaders whose experience has quietly outgrown the way the world sees them.
Watch at your own pace. Access for 12 months.
02
YOU HAVE THE PIECES. NOW LET'S MAKE THEM WORK TOGETHER.
You've built the experience. You've earned the expertise. You've had the client wins, the career milestones, the ideas, the stories and the results.
But somewhere between what you've achieved and how the world sees you, the thread has come loose.
Your LinkedIn says one thing. Your bio says another. Your content changes personality depending on the week.
You know you should be more visible. But posting for the sake of posting feels like talking into a very busy room.
And when someone asks, “So, what do you want to be known for?”
…the answer takes a little longer than it should.
That pause matters.
When your personal brand doesn't show your value clearly, you can be brilliant at what you do and still be overlooked, under-positioned and underpaid.
Humble is beautiful. Invisible is expensive.
The 10X Shift is designed to close that gap. In one focused session, you'll take the pieces you already have and turn them into a clear, intentional personal brand strategy, built around where you're going rather than where you've been.
03
THIS IS NOT A SOCIAL MEDIA MASTERCLASS.
Good news: no trending dance moves required.
Your personal brand is so much bigger than your Instagram feed.
It's what people say about you when you're not in the room. It's what appears when someone searches your name. It's how confidently someone refers you. It's whether the right person thinks of you the moment an opportunity appears.
It's your positioning, reputation, visibility, credibility, network, offers, stages, content, and the experience people have of you.
Social media is simply one place your brand shows up.
The real work is making sure every one of those touchpoints tells the same intentional story.
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THE 10X SHIFT
Not ten times louder. Not ten times busier.
Ten times more return on the experience, expertise and visibility you already have.
Inside the session, we work through four shifts.
01
IDENTITY
Close the gap between who you are and what the world currently sees.
Most brilliant people aren't invisible because they lack value. They're invisible because their brand is still introducing an older version of them.
You'll explore Identity Lag™, the gap that opens when you've evolved but your positioning, behaviour or reputation hasn't caught up. Then you'll get clear on the reputation you want to build next.
Your shift: positioning that reflects who you are now, and where you're going.
02
STRATEGY
Stop collecting tactics. Start building the brand.
Using Kelly's Brand YOU Formula, you'll look beyond logos, content and follower counts to the foundations of a commercially valuable personal brand.
What do you want to be known for? Who needs to know you? What makes your perspective different? What proof of your credibility already exists? And where are the gaps?
Your shift: from “I really should work on my personal brand” to knowing exactly what you're building.
03
VISIBILITY
Become easier to discover, remember and recommend.
Visibility isn't about posting every day. It's about creating the right touchpoints.
Content. Conversations. Podcasts. Events. Speaking. Introductions. Collaborations. Media. Outreach. Rooms.
You'll learn how to build visibility on purpose, so the right people meet your name, your ideas and your expertise more often, without you becoming a full-time content creator.
Your shift: from visibility that happens by accident to a visibility ecosystem you design.
04
MONETISATION
Make visibility lead somewhere.
Being known is lovely. Being known for something people will pay for is better.
We'll connect your personal brand to commercial opportunity, whether that means clients, consulting, speaking, partnerships, promotions, programmes or a new revenue stream. You'll see exactly where your current visibility leads people, and whether there's a clear next step for someone who's ready to work with you.
Your shift: from attention for attention's sake to a brand designed to create opportunity.
05
YOU'LL LEAVE WITH MORE THAN NOTES.
This isn't a replay you half-watch while clearing your inbox. You'll work on your own brand as you go, and by the end you'll have:
Your Personal Brand Gap:
where perception and ambition currently don’t match
Your Positioning Direction:
real clarity on what you want to be known for
Your Visibility Plan:
the touchpoints that suit your brand, not someone else’s
Your Monetisation Map:
where your expertise can connect more intentionally to revenue and opportunity
Your 10X Action Plan:
the specific moves to make next
Plus the 10X Personal Brand Workbook. Follow every framework, complete every exercise, and keep implementing long after you press stop.
Pour the coffee. Open the workbook. Press play. Pause whenever the work gets good.
JOIN THE 10X SHIFT — $97 →06
HOW IT WORKS
Enrol.
One payment of $97.
Get instant access.
The full 2h 45m session and your workbook land in your inbox straight away.
Do the work, your way.
Watch it in one focused sitting or one shift at a time, whichever gets you the best thinking.
07
THIS IS FOR YOU IF…
You're established enough to know you have something valuable to say, but your personal brand doesn't yet show the level you're operating at.
Perhaps you've outgrown your positioning.
You're excellent at what you do, but not enough of the right people know it.
You're showing up online without a clear strategy behind it.
You want more speaking, more clients, more opportunities and more credibility, but your visibility isn't turning into them.
Or you've reached the point where being good at what you do is no longer enough. The right people need to know you're good at it.
It's probably not for you if…
You're looking for a viral hack, a posting schedule or a “grow 10K followers in 30 days” formula. There are plenty of those. This is the strategy underneath them.
You don't need another year of “I really should work on my personal brand.” You need clarity and a plan.
08
FROM THE ROOM
“Testimonial screenshot coming soon”
Name coming soon
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“Testimonial screenshot coming soon”
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“Testimonial screenshot coming soon”
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Role coming soon
09
Kelly Lundberg
Identity-Led Personal Brand Strategist · Global Keynote Speaker · Bestselling Author · Founder, Brand YOU Creators
I've spent 21 years building businesses and brands. It began with fifteen years as a celebrity stylist, working with brands like Chanel, Louis Vuitton and EDITION Hotels, before I evolved into personal brand strategy, speaking and education.
Today, I work with founders, experts and leaders across the UK, US and Middle East to shape what they're known for on purpose, and to build the visibility, positioning and opportunities around it.
I'm a 2× TEDx speaker, host of The KLO Show, bestselling author of Deseed the Lemon, founder of Brand YOU Creators, and creator of the world's first CPD-accredited Personal Brand Strategy Certification (CPBS™).
But here's what I believe most:
Your personal brand isn't something you need to invent.
The evidence is already there. The expertise is there. The stories are there. The value is there.
We just need to connect the dots, and make sure the world can see them.
10
WHAT COULD ONE SHIFT BE WORTH?
One introduction. One client. One stage. One collaboration. One person remembering your name at exactly the right moment.
Personal brands compound.
And the opportunities you miss because people don't quite understand what you do? Those are almost impossible to count.
If one shift leads to one conversation, the $97 has already paid for itself.
Visibility isn't vanity. Visibility is your responsibility.
If you know the value you can create, the next job is making it easier for the right people to see it.
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PERSONAL BRAND: THE 10X SHIFT
Under three hours. One focused reset. A much clearer brand.
Full 2h 45m personal brand intensive
10X Personal Brand Workbook
Four shifts: Identity · Strategy · Visibility · Monetisation
Instant access, at your own pace
$97
You already have the pieces. Now connect them.
GET INSTANT ACCESS — $97 →12
FOR SOME, THIS IS THE RESET. FOR OTHERS, IT'S THE BEGINNING.
The 10X Shift will show you what to build. If you'd rather not build it alone, there are two ways to keep going with me.
ORIGIN — The Collective
A curated community for personal brands entering their next level. Monthly strategy, guest experts, accountability, and a room of people who are building too.
Explore ORIGIN →CPBS™ — Personal Brand Strategy Certification
The world's first CPD-accredited personal brand certification. For those who want to master this methodology use in their business, professionally, with clients, teams or organisations.
Discover CPBS™ →13
FREQUENTLY ASKED QUESTIONS
2 hours 45 minutes. It’s a full strategic intensive, so give it the attention you’d give a client.
Immediately. Your recording and workbook arrive by email as soon as you enrol.
Not at all. Watch it in one sitting or one shift at a time. The workbook keeps your thinking in one place.
No, it’s the recording of the full live intensive, so you get every framework, exercise and insight on your schedule.
Especially so. Social media is one touchpoint. This session is about the whole brand: positioning, reputation, visibility and opportunity.
Most start with content. This starts with identity: who you are now, what you want to be known for, and whether your brand has caught up. Content comes last, and it’s far easier once the rest is clear.
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STOP WAITING FOR YOUR REPUTATION TO CATCH UP BY ACCIDENT.
You can keep posting. Keep tweaking the bio. Keep wondering whether you should start a podcast, write more on LinkedIn, speak at events, launch an offer or finally redo your website.
Or you can decide what you want to be known for first, and let everything else work from there.
That's the shift.
Become the person your next level requires.